Numerous e-book formats egremed and proliferated, some supported by major software companies such as Adobe's PDF format, and others supported by independent and open-source programmers. Multiple readers naturally followed multiple formats, most of them specializing in only one format, and thereby fragmenting the e-book market even more. Due to exclusiveness and limited readerships of e-books, the fractured market of independents and specialty authors lacked consensus regarding a standard for packaging and selling e-books. E-books continued to gain in their own underground markets.
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